“I Don’t Recycle!” New recycling ad campaign by the Georgia Department of Community Affairs

Tommy is getting around and bragging about not recycling during his Georgia tour

Tommy is getting around and bragging about not recycling during his Georgia tour

Oh yes, the Georgia Department of Community Affairs (DCA) has launched a new marketing campaign highlighting the stupidity of not recycling. The website, www.YouGottaBeKidding.org, centers around four characters (fictional or real?) and their arrogance behind their reasons for not recycling. “”It seems really involved,” “Why would I?,” “It seems really involved,” and “No one’s taught me how.” And these characters serve as a punching bag for all of us passionate about recycling to voice our strong opinions on how, why, and where they should recycle. On the website, you can also look up where to recycle in your community, measure your carbon footprint, and follow these shenanigans on facebook and flickr (check out the photo albums here!).

The Atlanta Intown paper reported on their Go Green Intown blog:

A recent study determined that approximately 40% of waste produced by Georgians is actually recyclable, and with a recycling industry the scale of which is second only to California, Georgia needs the recyclables that its residents are throwing into landfills.

Check out more on the website www.YouGottaBeKidding.org!

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